Salesforce MarTech Consultant · available worldwide

I make Marketing Cloud Next
work for your business.

I'm Rishabh Sharma — a Salesforce marketing technology consultant. I turn customer data into personalized engagement across Salesforce Marketing Cloud, Marketing Cloud Next, Data Cloud, Personalization, Marketo and Oracle Eloqua.

10+ years in MarTechIndependent & vendor-neutralGlobal remote delivery
10+Years in MarTech
Data→ActivationEnd-to-end
IndependentVendor-neutral
GlobalRemote delivery

Where I help

Is your organization facing any of these challenges?

If any of these sound familiar, an independent architecture perspective can save you months of rework.

Customer data is scattered across multiple systems

Marketing teams can't easily activate customer data

Customer journeys are fragmented across channels

Personalization is difficult to scale

Marketing and data teams operate separately

Your Salesforce marketing architecture has become complex

You're planning a Marketing Cloud Next transformation

You're evaluating Data Cloud / Data 360

You need a roadmap before starting implementation

Your existing implementation needs an independent review

Discuss your architecture

Core focus

Customer Data & Marketing Activation

Customer data is only valuable when it becomes an actionable customer experience. This is the flow I design and connect end to end — so data doesn't just sit in a platform, it drives engagement.

Customer data
CRM, web, mobile, commerce, service, external
Data Cloud / Data 360
Ingest & harmonize every source
Unified customer profile
Identity resolution → one Customer 360
Segmentation & insights
Audiences & calculated insights
Activation
Push audiences to the right channels
Marketing Cloud Next
Campaigns, flows & orchestration
Journeys & personalization
The right message, in the moment
Measurement & optimization
Learn, feed back, improve

Consulting services

Strategy, architecture, implementation, optimization & migration

Wherever you are in your Salesforce marketing journey, I can support the phase you're in.

01 Strategy

  • Marketing technology strategy
  • Data & activation strategy
  • Marketing Cloud Next roadmap
  • Data Cloud roadmap
  • Customer journey strategy

02 Architecture

  • Salesforce marketing architecture
  • Data Cloud architecture
  • Marketing Cloud Next architecture
  • Integration architecture
  • Customer data architecture

03 Implementation

  • Implementation planning
  • Configuration guidance
  • Data integration
  • Segmentation
  • Journey design
  • Audience activation

04 Optimization

  • Existing implementation audit
  • Architecture review
  • Performance optimization
  • Data quality review
  • Journey optimization
  • Personalization optimization

05 Migration

  • Legacy marketing platform assessment
  • Migration planning
  • Data migration strategy
  • Journey & automation migration
  • Integration assessment
Explore consulting services

Architecture

Modern Salesforce marketing architecture

How the pieces fit together — designed to be clear to marketing stakeholders and technical architects alike.

Sources
Salesforce CRMData Cloud / Data 360External data sources
Unified customer data
IdentityUnified profilesSegmentationInsights
Marketing Cloud Next
JourneysCampaignsPersonalizationActivation
Channels
EmailWebMobileSMS / WhatsAppOther
Measurement
AnalyticsAttributionOptimization

Use cases

Use cases I can help you design

Every one follows the same path — from a customer signal through to a measured, personalized experience.

New customer acquisition

Signal→Data→Audience→Activation→Journey→Personalization→Measure

Customer onboarding

Signal→Data→Audience→Activation→Journey→Personalization→Measure

Abandoned cart

Signal→Data→Audience→Activation→Journey→Personalization→Measure

Cross-sell

Signal→Data→Audience→Activation→Journey→Personalization→Measure

Upsell

Signal→Data→Audience→Activation→Journey→Personalization→Measure

Customer retention

Signal→Data→Audience→Activation→Journey→Personalization→Measure

More use cases I can help design

LoyaltyRe-engagementProduct recommendationsBehavioral personalizationNext-best-action experiencesCustomer lifecycle marketingAudience activationReal-time engagement

Who I work with

Built for the people driving customer engagement

I work with in-house teams, digital agencies and system integrators — speaking business first, with technical depth on tap.

CMOsMarketing DirectorsCRM DirectorsDigital Marketing LeadersCustomer Experience LeadersMarketing OperationsSalesforce teamsData teamsDigital agenciesSystem integratorsBusinesses in Salesforce transformation

Why me

Why work with an independent Salesforce MarTech architect?

Cross-platform understanding

I see how Data Cloud, Marketing Cloud, Personalization and Marketing Cloud Next fit together — not as separate products.

Marketing + data perspective

I speak both languages: the data architecture underneath and the marketing outcomes on top.

Architecture thinking

I design for scale, governance and change — not just the task in front of us.

Independent perspective

No platform quota to hit or license to push — just the right architecture for your business.

Troubleshooting experience

I'm as comfortable diagnosing a stalled implementation as designing a new one.

Practical delivery focus

Strategy that turns into working, maintainable solutions your team can own.

Let's talk

Planning, migrating or optimizing Marketing Cloud Next or Data Cloud?

Tell me where you are today — exploring, planning, implementing, migrating or optimizing — and I'll help you map the path. The quickest way to reach me is a direct message.